Here are just a few of our proud success stories. We hope to write one for you, too!
Success Story #1: "This house is too darn big"
Problem: No one could understand why this house didn't sell. The price was right for this spacious, new, three story house, and the view was spectacular. But still the house sat for seven months and attracted little interest.
Action: Pam realized the problem upon entering the front door. The house's great room design made buyers feel as though they were entering a ballroom, not a cozy home. They might waltz around, but they wouldn't want to live there.
Pam's team began exploring furniture arrangements that defined specific living spaces, while maintaining the open feel and highlighting the view. They showcased the possibilities for entertaining and everyday family life. With just a few accessories and colors, the kitchen became an inviting centerpiece and the whole house felt warm and inviting.
Success: The former "un-moveable" house sold in weeks for the full asking price.
Success Story #2: "Nobody will even look at this house"
Problem: A Realtor called Pam because he was puzzled. Potential buyers pulled away from this well-positioned, vacant house as soon as they drove up to the curb. They didn't even want to walk through the door.
Diagnosis: Pam didn't even have to cross the threshold to see the problem. Through a large picture window, she could see the entire back wall painted in that intense street sign green. This color could be quite vibrant with the homeowner's original art and furniture, but in a vacant house it screamed Shamrock Festival! Buyers got the message: "Go away."
Action: Pam normally avoids white walls, but she found a rich, warm neutral color to paint over the green. She furnished the room with pleasing coordinating colors.
Success: Once the green wall was no longer an obstacle, buyers discovered the many wonderful features that made this house a home. As Pam predicted, this house flew off the market within weeks.
Success Story #3: “Reluctant, nervous sellers”
Problem: This Realtor originally did not want to hire Pam. He was really comfortable working with another stager who was no longer available, and he needed someone to work with some very special clients: an elderly couple he knew personally, selling a home where they had lived for 40 years.
Resistance: The couple resisted this "whole crazy staging thing." They reminded Pam, "When we sold our last house, we just put on a pot of simmering cinnamon!"
Action: Pam spent some time with the couple, explaining the need for staging in today's competitive market. They discussed what furnishings could be used and which pieces should be stored. Pam felt the house would appeal to a young, starter family, so she created a modern look to tempt new buyers.
The extra mile: The owners would continue to live in the house during the sale, so Pam made sure they felt comfortable. She created a relationship based on genuine respect and understanding as well as her flair for design and color.
Success: The Realtor realized his clients were well-served. They actually hugged Pam after the house sold for a good price. They even bought some abstract art and a pair of bedroom lamps. They decided they would use some of Pam's "modern" styles in their next home.