Are You Pam's Next Client?
Pam works mostly with real estate professionals, and she also welcomes individual homeowners who want to sell their homes with speed and professionalism. Both client types share a strong belief in the value of staging. They view staging as an investment, rather than an expense. They are open to new ideas and they are motivated to sell their homes.
Realtors hire Pam when they work in a fiercely competitive market and are choosy about their clients. They work on sales only when they can gain a competitive edge. They understand that staging is more than lighting a couple of candles and tossing a few pillows around.
They recognize the concept of "strategic staging," a systematic approach to show off a house's strengths and create a context for the house's weakness.
They know they serve their clients by hiring a stager who helps the home sell faster than it would otherwise. They know Pam will build a professional relationship with any client they refer. And they appreciate the value of Pam's objective opinion, based on her extensive training and experience.
"As a new agent, I had to find a team quickly, since I got my first listing right away. Pam made a large empty home feel so warm and inviting. She worked so well with my clients and they so respected what she did that they kept it 'just as Pam did it' for the entire time the home was listed. When Pam stages a home for me, the listing usually attracts an offer within 12 days. Her work makes such a difference in how a home is presented to a potential buyer." - Gina Zahajko, Zahaijko Realty |
Homeowners seek advice on cost-effective ways to sell their homes. They hire Pam when they want to get top dollar for their homes. They often ask Pam to decorate their next homes—staging for living instead of staging to sell.
"My husband and I hired Pam to paint our own home. We had trouble choosing colors from dozens of available palettes. Pam asked to see our favorite paintings and we turned the color selection over to her. The result is a feast for the eye. Pam spent time in the house before she painted, watching the sun as it moved throughout the day. Our bedroom looks gentle in the morning light and bolder in the afternoon. The front room and dining areas have subtle shade differences that create a rich, vibrant look. The kitchen is bright and clean looking all day. We love the colors of our home and we also love Pam. We consider ourselves fortunate to have had Pam use our home's walls as her canvas." - Ginnie Nerurkar, Management Consultant, Seattle www.nerurkar.com |
Pam's clients bring scenarios like these:
- "We're concerned about being perceived as a 'me too house' in a crowded marketplace."
- "We want our house to stand out."
- "My clients want to get top dollar for their houses but their decorating scheme is about 20 years out of date."
- "My clients know they need to make changes, but they're on a very tight budget. So they need to know just which changes to make so they can get the most for their money."
- "The sellers have to live in their home until the day of sale."
- "My clients have outdated mustard-yellow kitchen appliances and they painted their porch an outrageous purple. They can't afford to replace everything and start over."
- "The sellers just decided to put the house on the market—and now they're in a hurry. We need to get the house staged and ready to show in a week."
- "My clients are feeling overwhelmed by all they have to do for the sale. They need help."
- "My clients' house has a very unusual floor plan, making it difficult for potential buyers to imagine how the spaces can be utilized. How can we turn these areas into comfortable, usable living spaces?"
- "My client's house is a cookie cutter house that has less personality than a cardboard box. "
- "My client's house feels like a bat cave: dark and gloomy with low ceilings and small rooms."
- "I am a builder/investor with a beautiful three story new construction house. All three floors have a view of a cement truck company's parking lot off the backyard."